3 steps to a proper cuppa
At PG tips we know how important it is for you to profit from your tea sales and for your customers to get a proper cuppa. That's why it's important to understand the best way to serve our tea to keep your customers happy.
Did you know nearly 50% of tea drinkers are willing to pay as much for tea as they are for coffee out-of-home... if it's served right.* Using ancient Monkey wisdom we've created 3 steps to help you serve a proper cuppa - something you can charge a premium for and keep customers coming back for more.
Watch international tea tasting expert Nick Bunston share hints and tips of the trade, including the importance of exceeding customers’ expectations by serving tea as an experience.
1. The tips
PG tips is the Nation’s favourite tea.** We pick the top two leaves and a bud known as the tips for the best quality cuppa. Plus, we have joined forces with the Rainforest Alliance and we're proud to say after working with them for the last two years the tea leaves in our pyramid bags are now fully Rainforest Alliance Certified™.
2. The temperature
To unlock the famous PG tips taste pour HOT water, just off the boil, into the cup. Where possible use fresh water - it contains more oxygen to bring out the full flavour.
3. The time
Select brewing time suited to the customer’s taste. Our unique pyramid bag, with its revolutionary “webbed” fibres, allows the tea leaves room to breathe; freeing the delicious taste and giving you the perfect cuppa every time